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Public Relations for Lead Generation? Absolutely.

First lets clarify something. There is a difference between public relations and media relations. I define media relations as the actual process of developing relationships with reporters and media...

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Steve Hayden: Product Focus groups are Silly

Last night here in Denver, while listening to Steve Hayden’s talk From Big Ideas to Big IdeaLs… (that’s an entirely another blog on another day)…Steve talked about a campaign for Shreddies, the...

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Copywriting and marketing strategy made me eat cake for breakfast

How does your advertising drive decisions? I had an early morning yesterday. Looming over my head was a deadline to get some new ad copy written and a marketing strategy I needed to finish. I put...

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Creating Provocative Headlines

One of the keys to successful online marketing is to have fresh, break-through content updated on your website regularly.  However, getting people interested in your content means that you have to have...

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